The New Salesforce Consumer Goods Cloud: Everything You Need To Know

According to a new study, traditional retail channels continue to account for 95% of overall sales. As a result, it suggests that consumer products firms are still looking for new methods to improve retail performance while also building more meaningful interactions with customers across the value chain. Although being an industry leader in offering the best customer relationship management solutions (through CRM management services), Salesforce went a step further and released the Salesforce Consumer Goods Cloud. 

In this article, we will talk about the Salesforce Consumer Products Cloud and examine the several advantages of this innovation. 

What exactly is the Salesforce Consumer Goods Cloud? 

Salesforce Consumer Goods Cloud is a collection of cloud-based software tools designed to assist retailers and brands in managing their retail shops and operations while increasing sales and income. Because it is built on the Salesforce platform, this cloud is simple to set up and operate, allowing for rapid adoption of this technology throughout your firm. 

This system handles consumer items, optimizes shop visits, enables users to easily do retail planning, boosts in-store efficiency, and attracts more customers. It also makes use of artificial intelligence to improve audit accuracy and speed up corporate growth. 

Consumer Products Cloud gives users a comprehensive picture of consumer profiles across all touchpoints, including demographics, purchase history, geography, and more, as well as real-time analytics. 

Users can create custom fields to monitor the most important data for their organization. Salesforce Consumer Products Cloud enables merchants to target the correct group of customers at the right time, whether through marketing campaigns or by distributing content across channels. 

Why should you use Salesforce Consumer Goods Cloud? 

The primary goal of the Consumer Goods Cloud is to solve the unique difficulties that CPG organizations face. It makes merchants appreciate the importance of technology in encouraging development while also addressing complexity and expense. Salesforce Consumer Goods combines the power of Salesforce CRM management services with its extensive industry-specific features. 

With the tremendous growth in competition in the Consumer Goods business, consumer goods firms were in desperate need of a tool that would enable them to provide a unified and distinctive purchasing experience, unlike any other industry. Salesforce Consumer Goods performed an excellent job of assisting store managers in creating individualized consumer experiences by combining digital and physical platforms and having complete control over their datasets. 

What effect will it have on the retail sector? 

According to statistics, physical stores sell the majority of items offered in retail. Apart from that, retail enterprises must focus on specialized methods such as in-store location, shop management, and product marketing. A corporation will need the appropriate technology and data to do this. 

Thankfully, Salesforce Consumer Goods Cloud has completely transformed Shop Management Services. It assists brands in developing long-term relationships with their customers. Furthermore, the remainder of the improvements in shop management is accomplished using the insights offered by Einstein AI. Salesforce released this cloud in 2019, mostly for retail organizations. 

A daily calendar of all assigned and prioritized shop visits, as well as additional suggested and required tasks, has been routed and mapped using Salesforce Maps, all thanks to Consumer Goods Cloud. Techabled, a salesforce consultant, assists you in learning everything in depth. Come see us.